Integrate your business telephony with your CRM
Arbor
Education
Available for:
Bubble
Desktop available for:
Windows
Bubble
Desktop available for:
MacOS
Bubble
Cloud available for:
Bubble365 Apps
Bubble
Mobile available for:
iOS/Android
Arbor
Connecting Arbor to your telephony platform is extremely important for improving customer satisfaction and working more efficiently. With our integration tool Bubble, during an incoming or outgoing phone call, you no longer have to search for customer data manually but it appears directly in a pop-up notification on your PC screen and from there you can perform various actions such as opening a relation card.
Pop-up notification
Bubble has a number of unique features. The information that can be displayed and the buttons in the pop-up are completely configurable to the wishes of the user, department or company. The information to display in the pop-up notification can be found under tab parameters and the available buttons under tab buttons. When transferring a call to a colleague, the customer information will be transferred with the call and when working with multiple screens, you can choose on which screen you want to see the pop-up. By default, the pop-up is visible from the moment your softphone, deskphone or other device rings until the call ends, but with the various timer options you can adjust even this to your personal preferences.
Functionalities
In addition to the above mentioned pop-up notification capabilities, Bubble is equipped with many more functionalities. For example, you can activate multiple CRM integrations under the same user at no extra cost, which can be useful if you use multiple software applications within your company. The full list of features can be found under tab functions, but we have already listed a few important ones for you:
- Dialing out by selecting a phone number in your CRM and pressing a hotkey with with the Select & Call feature.
- Search CRM contact information directly in the Searchbar desktop application even if there is no phone call at that time.
- If several relations are known under one number you can browse through the results with the Multi result function.
- Self-created fields in your CRM can be shown in the pop-up thanks to the Custom Field feature.
- The Call History function allows you to see all contact moments with the phone number over the last 90 days so you can immediately see which colleague had the last contact.
- At the end of every call, there will be pushed a Call Log to the CRM, so that every call is logged under the relation card in the CRM.
- Make a call note immediately with the Call Note function that will be logged together with the Call Log and becomes visible to you and your colleagues in the Call History.
- Easy and secure login based on Single sign-on (Microsoft, Google or Apple account).
Customization
To meet your specific needs, Bubble is equipped with the Automations module. With this module it is possible to add your own If-This-Then-That flows. Think, for example, of running a script or automatically opening the call-note-screen instead of having to click it open.
Technical
Connecting Bubble - and thus the Arbor Software CRM connector - to your telephony platform is very easy. The procedure is different per telephony platform but one thing they all have in common, you don't have to be a technician to do it.
Outbound call possibilities CRM
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Click to dial from CRM
Start an outgoing telephone call with one mouse click from your CRM application or any website.
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Hotkey dial from CRM
Is a phone number not clickable in your CRM? With this function you can still make a call.
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Copy to dial
Select a phone number and get a suggestion to call directly.
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Activity Hub
In the Activity Hub, you can view activities such as a call log with notes or a conversation transcription that still needs to be saved in the CRM. You can choose to do this automatically or manually. Notes and transcriptions can be edited before they are written to the CRM.
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Assign call log to search result
The feature enables logging conversations in the CRM by selecting an entity from the search results. AI summaries and/or manual notes are directly linked to the correct record.
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Call control
Provided your telephony platform supports it, full call control is available in the pop-up notification. This allows you to control your desk phone, softphone or other device from the notification.
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Call logging
Call information can be recorded directly in your CRM under the customer card. Do you need this feature but is it not yet available for your integration? Please contact us.
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Call logging (+AI transcription)
Call details, call notes, and an AI transcript of the conversation can be stored directly in your CRM under the customer record. To save AI transcripts, the connected telephony platform must support this feature.
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Call waiting
If you receive a second call while already on the phone, the Bubble365 apps will display this second call at the bottom of the pop-up notification, allowing you to easily switch with a single mouse click. In other apps, a second notification will appear instead.
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Custom field variables
The custom fields that have been created in the CRM application yourself can also be used to display in the pop-up.
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Multi result pop-up
Does a phone number occurs multiple times in your CRM application? Click directly to the next result. Do you need this feature but is it not yet available for your integration? Please contact us.
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SearchBar
Search CRM contact information from the 'SearchBar' desktop toolbar. From here you can open the customer card, start a phone call directly, send an email/WhatsApp/Microsoft Teams message or view the call history. Do you need this feature but is it not yet available for your integration? Please contact us.
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Bubble Desktop
Bubble is installed on each user/workstation and runs locally on the user's computer.
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Bubble Cloud
Bubble is hosted in the cloud, so no local installation is required. Note: This option requires the Bubble Cloud add-on license. For cloud hosting, it is always necessary for our cloud IP addresses to have access to the CRM/telephony environment.
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Realtime API (company based)
Authentication with CRM application at company level.
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Clone template
A template must be used when cloning profiles because user authorization takes place, which cannot be cloned.
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Bubble Desktop Pop-up
Bubble Desktop Pop-up is a smart addition to your workspace. You can easily install the application on your Windows PC or Mac, after which you immediately benefit from handy pop-up notifications for both incoming and outgoing calls. This way, you not only know who’s calling at the right moment, but you can also take action straight away – open the customer card, send a WhatsApp message, or perform another action.
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Bubble Third-Party API
With the Bubble Third Party API you can effortlessly connect your application to CRMs, telephony platforms and Bubble features — all through one smart interface. Less maintenance, more focus on what you really want to build. And the best part? This is the exact same technology we use at Red Cactus for our Bubble365 app series. You therefore get access to the very same powerful technology.
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Bubble365 Chrome Plug-in
The Bubble365 Chrome Plug-in brings your telephony and CRM together in one clear, integrated browser experience. With compatibility for various CRM applications and telephony platforms, the plug-in fits seamlessly into your existing work environment. This way, you can work faster, more efficiently, and with greater customer focus — all without interrupting your workflow.
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Bubble365 Edge Plug-in
The Bubble365 Edge Plug-in brings your telephony and CRM together in one clear, integrated browser experience. With compatibility for various CRM applications and telephony platforms, the plug-in fits seamlessly into your existing work environment. This way, you can work faster, more efficiently, and with greater customer focus — all without interrupting your workflow.
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Bubble365 Teams App
With the Bubble365 Teams App you bring the power of Bubble directly into your Microsoft Teams environment. By smartly combining CRM, telephony and Teams functionalities in one app, you get a seamless user experience. Work more efficiently and boost productivity by bringing all communication and CRM tools together in a single central interface. You decide how the app looks: choose which widgets to activate, where to place them and in what size. You can even add your own applications, such as the video stream of your door intercom via the iFrame widget. This way, Teams becomes your ultimate communication hub.
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Bubble365 Embedded Phone App
With the Bubble365 Embedded Phone App you bring CRM functionality directly into your softphone or contact center, provided your telephony platform supports it. On an incoming call, all relevant customer information appears instantly with convenient action buttons – fully integrated into your existing environment, without switching screens or programs. This allows you to search CRM contacts in real time and manage everything from one central place.
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Bubble365 Mobile App
With the Bubble365 Mobile App you can take your CRM functionality everywhere, directly on your smartphone. For every phone call – incoming or outgoing – you immediately receive a notification showing the name as stored in your CRM. From that notification you can easily open the app to view customer information or perform actions. On Android we even show notifications for calls handled through the native dialer, and with a fixed-mobile integration this also applies to iOS. In all other cases, notifications are triggered based on the phone calls running through the connected telephony platform. You can also search your CRM contacts in real time via the app (if your CRM supports the SearchBar), ensuring you always have the right information at hand.
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Bubble365 iFrame
With the Bubble365 iFrame you can easily integrate Bubble365 into your own application — for example within your telephony platform, CRM system or simply in the browser. Ideal for developers who do not want to build a complete telephony notification module like Bubble themselves, but still want to benefit from an integrated user experience that is compatible with CRM applications and telephony platforms.
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CRM specific buttons
CRM specific buttons to, for example, open customer card or initiate other actions. See tab 'buttons'.
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Pop-up notification
With an incoming, outgoing and forwarded call, an immediate notification with customer information.
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Content pop-up customization
Determine the content of the pop-up per user, department or organization with info from your CRM application.
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Single sign-on
No need to remember multiple passwords, login with your Microsoft, Google or Apple account.
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Multi-languages
Determine the language of the content in the pop-up by adding the words in the language of your choice.
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Hide internal callers
Don’t want to see a pop-up when a colleague calls you internally? Possibility to turn this function on or off.
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Sorting result
Prefer to show contacts first instead of companies when using ‘multi-result’? Decide the order yourself.
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Click to dial
Start an outgoing telephone call with one mouse click from any website.
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Recall conversations
In one click, the completed conversation popups can be retrieved to show the information again.
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Call back
You can recall the phone number again directly from a ‘retrieved pop-up’ with a simple mouse click.
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Talk duration timer
During a phone call, a timer is visible in the pop-up where the duration is displayed in seconds.
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Call history
Display the name of the colleague who last spoke or tried to call the caller in the past 3 months.
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Call notes
Immediately record your conversation info in a note so that all information is visible to your colleagues.
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Latest features
With a Bubble license you are always entitled to the latest functions that can be installed with one click.
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Number notation
If you use different number notations in your CRM (already 20+ formats by default) you can add them yourself.
Buttons
Below is the list of available buttons. These are both CRM specific- and generic Bubble functions.
- Open in Arbor
- Custom Action (standard button)
- Send E-mail (standard button)
- Callback request (standard button)
- Call Control (standard button)*
- Send WhatsApp message (standard button)
- Send Microsoft Teams message (standard button)
- Open SearchBar (standard button)
- Trigger Automations (standard button)
Parameters
Determine the content of the pop-up per user, department or organization with information from your CRM package. Below is the list of parameters available from your CRM software.
- arbor_entity_type
- arbor_id
- arbor_href
- arbor_unique_object_id
- arbor_person_entity_type
- arbor_person_id
- arbor_person_href
- arbor_person_unique_object_id
- arbor_person_gender_entity_type
- arbor_person_gender_code
- arbor_person_gender_unique_object_id
- arbor_person_gender_active
- arbor_person_gender_data_order
- arbor_person_gender_id
- arbor_person_gender_href
- arbor_person_gender_short_name
- arbor_person_gender_long_name
- arbor_person_gender_created_user_href
- arbor_person_gender_created_user_entity_type
- arbor_person_gender_created_user_id
- arbor_person_gender_created_user_unique_object_id
- arbor_person_gender_created_datetime
- arbor_person_gender_modified_user
- arbor_person_gender_modified_datetime
- arbor_person_gender_identity
- arbor_person_gender_identity_preferred_term
- arbor_person_title_entity_type
- arbor_person_title_code
- arbor_person_title_unique_object_id
- arbor_person_title_active
- arbor_person_title_data_order
- arbor_person_title_id
- arbor_person_title_href
- arbor_person_title_title
- arbor_person_title_is_male
- arbor_person_title_is_female
- arbor_person_title_created_user_href
- arbor_person_title_created_user_entity_type
- arbor_person_title_created_user_id
- arbor_person_title_created_user_unique_object_id
- arbor_person_title_created_datetime
- arbor_person_title_modified_user
- arbor_person_title_modified_datetime
- arbor_person_marital_status
- arbor_person_legal_first_name
- arbor_person_legal_middle_names
- arbor_person_legal_last_name
- arbor_person_preferred_first_name
- arbor_person_preferred_last_name
- arbor_person_date_of_birth
- arbor_person_country_of_birth_entity_type
- arbor_person_country_of_birth_code
- arbor_person_country_of_birth_unique_object_id
- arbor_person_country_of_birth_active
- arbor_person_country_of_birth_data_order
- arbor_person_country_of_birth_id
- arbor_person_country_of_birth_href
- arbor_person_country_of_birth_short_name
- arbor_person_country_of_birth_long_name
- arbor_person_country_of_birth_iso31661alpha2
- arbor_person_country_of_birth_iso31661alpha3
- arbor_person_country_of_birth_iso31661numeric
- arbor_person_country_of_birth_note
- arbor_person_country_of_birth_applies_to_postal_address
- arbor_person_country_of_birth_created_user_href
- arbor_person_country_of_birth_created_user_entity_type
- arbor_person_country_of_birth_created_user_id
- arbor_person_country_of_birth_created_user_unique_object_id
- arbor_person_country_of_birth_created_datetime
- arbor_person_country_of_birth_modified_user
- arbor_person_country_of_birth_modified_datetime
- arbor_person_deceased
- arbor_person_date_of_death
- arbor_person_created_user_href
- arbor_person_created_user_entity_type
- arbor_person_created_user_id
- arbor_person_created_user_unique_object_id
- arbor_person_created_datetime
- arbor_person_modified_user_href
- arbor_person_modified_user_entity_type
- arbor_person_modified_user_id
- arbor_person_modified_user_unique_object_id
- arbor_person_modified_datetime
- arbor_religion
- arbor_ethnicity_entity_type
- arbor_ethnicity_code
- arbor_ethnicity_unique_object_id
- arbor_ethnicity_active
- arbor_ethnicity_data_order
- arbor_ethnicity_id
- arbor_ethnicity_href
- arbor_ethnicity_ethnicity_name
- arbor_ethnicity_ethnicity_category_entity_type
- arbor_ethnicity_ethnicity_category_code
- arbor_ethnicity_ethnicity_category_unique_object_id
- arbor_ethnicity_ethnicity_category_active
- arbor_ethnicity_ethnicity_category_data_order
- arbor_ethnicity_ethnicity_category_id
- arbor_ethnicity_ethnicity_category_href
- arbor_ethnicity_ethnicity_category_name
- arbor_ethnicity_ethnicity_category_created_user_href
- arbor_ethnicity_ethnicity_category_created_user_entity_type
- arbor_ethnicity_ethnicity_category_created_user_id
- arbor_ethnicity_ethnicity_category_created_user_unique_object_id
- arbor_ethnicity_ethnicity_category_created_datetime
- arbor_ethnicity_ethnicity_category_modified_user
- arbor_ethnicity_ethnicity_category_modified_datetime
- arbor_ethnicity_applies_to_students
- arbor_ethnicity_applies_to_staff
- arbor_ethnicity_notes
- arbor_ethnicity_created_user_href
- arbor_ethnicity_created_user_entity_type
- arbor_ethnicity_created_user_id
- arbor_ethnicity_created_user_unique_object_id
- arbor_ethnicity_created_datetime
- arbor_ethnicity_modified_user
- arbor_ethnicity_modified_datetime
- arbor_ethnicity_d00005
- arbor_ethnicity_dfes_main_code
- arbor_ethnicity_ons_code
- arbor_ethnicity_d00250
- arbor_blood_group
- arbor_pregnancy_length
- arbor_birth_delivery
- arbor_handedness
- arbor_student_number
- arbor_legacy_system_id
- arbor_minimum_data_retention_date
- arbor_suspend_calendar_entry_mappings
- arbor_is_active_outgoing_sync
- arbor_is_active_incoming_sync
- arbor_created_user_href
- arbor_created_user_entity_type
- arbor_created_user_id
- arbor_created_user_unique_object_id
- arbor_created_datetime
- arbor_modified_user_href
- arbor_modified_user_entity_type
- arbor_modified_user_id
- arbor_modified_user_unique_object_id
- arbor_modified_datetime
- arbor_unique_learner_number
- arbor_youth_support_services_agreement
- arbor_home_local_authority
- arbor_funded_hours
- arbor_ethnicity_source
- arbor_extended_hours
- arbor_thirty_hour_code
- arbor_nhs_number
- arbor_gcse_english_grade
- arbor_gcse_english_grade_prior
- arbor_gcse_maths_grade
- arbor_gcse_maths_grade_prior
- arbor_gcse_maths_achievement_type
- arbor_gcse_maths_funding_exemption_type
- arbor_gcse_english_achievement_type
- arbor_gcse_english_funding_exemption_type
- arbor_person_country_of_birth
- arbor_employer
- arbor_job_position
- arbor_share_contact_details
- arbor_preferred_contact_method
- arbor_is_key_worker
- arbor_modified_user
- arbor_religion_entity_type
- arbor_religion_code
- arbor_religion_unique_object_id
- arbor_religion_active
- arbor_religion_data_order
- arbor_religion_id
- arbor_religion_href
- arbor_religion_label
- arbor_religion_created_user_href
- arbor_religion_created_user_entity_type
- arbor_religion_created_user_id
- arbor_religion_created_user_unique_object_id
- arbor_religion_created_datetime
- arbor_religion_modified_user
- arbor_religion_modified_datetime
- arbor_religion_d00009
- arbor_religion_d00195
- arbor_staff_number
- arbor_continuous_service_start_date
- arbor_zendesk_user
- arbor_timetable_abbreviation
- arbor_external_person_id
- arbor_include_in_cover
- arbor_eligible_for_school_workforce_return
- arbor_qualified_teacher_status
- arbor_qualified_teacher_learning_and_skills_status
- arbor_early_years_teacher_status
- arbor_hlta_status
- arbor_newly_qualified_teacher_date
Phone systems
3CX [plug-in]
Asterisk
Axeos
Webex
Xelion
BroadWorks [BroadSoft]
VOIPZeker
Tring
Gamma Communications
KPN EEN
Maf
Vodafone One Net
RoutIT
Mitel (OIG)
Voys Partners
T-Mobile Cloud&Clear
Voipplay
Voys
Avaya
Cisco Call-Manager
CC4Teams
ClearVox Nexxt
Dialpad
Univerge Blue Connect
Elevate UC
Callto365
Voiceworks
RingCentral
Enreach UP
Kwebbl
UCBee
Talk REX
Yeastar
Unify OpenScape Business
Intermedia
X2com
Alcatel Lucent Rainbow
Avaya Cloud Office
AT&T Office@Hand
BT Cloud Work
Verizon (RingCentral)
TELUS Business Connect
Unify Office
Vodafone Business UC
Mitel (Cloudlink)
FreePBX
Sippy
KAZOO
Microsoft Teams
OneUC
Saicom
Voclarion
sipVine
Compass
Enreach Contact
Managed Voice 3 / Coligo
Contact by Summa
Bellen met Lotte
Bellen met Raf
BlackGATE
ROGER365
VoipNow
Telepo
Miralix
Webex Embedded
ISTRA ™
VoiceHost
Tinkle
VIP VoIP
Ascend
MobeX
ipnordic
SIPserver
Cloud Communications
UCXcel
PortaOne
3CX [API]
CommFlow
Telavox
Petit HPBX
UCXpress
NetSapiens
SYSCONFIG
Wildix
Budgetphone
Voip4all
Zoom
Zoom Embedded
Telsmart
CallingU
Metaswitch
Phonero
8x8 Contact Center
Zoom Embedded
Thank you for your request. We will come back to you as soon as possible.
What does Bubble benefit your organization?
Calculation
Time saved per year
€
Investment Bubble per year
€
Total investment per year
Potential savings per year
€
Disclaimer: This calculation is based on 45 workable weeks (8 hours per day). This calculation does not take into account any one-time investments or any license fees charged by the CRM vendor. No rights can be derived from this calculation.
- Saving time by not having to ask for the customers name
- Answer the phone in a customer-friendly and personal way
- Improve team interaction by immediately seeing which colleague has had contact
- No manual and incorrect entering of customer data
- Instantly see who and why someone is calling
- More time and attention for the customer which leads to better customer satisfaction
- Calling directly from the customer data of your software application
- Connecting multiple software applications within the organization? No problem with Bubble!
- All functionalities this integration has to offer
- When transferring the call to your colleague the customer details are also transferred